28Aug

Kim Clijsters threw out the first pitch after meeting the Mets team in Queens on Friday in New York. A day earlier, she was the USTA’s guest of honor at the draw ceremony (AP photo via Yahoo! Sports).

RalphLauren.com pulled out all the stops on Thursday afternoon for an event featuring Venus Williams, in which Venus took questions from online submissions from around the world in a live clinic. At the Sportime Randall’s Island tennis center in New York, Venus was on court for the first time in a public setting since her eyebrow-raising loss to Tsvetana Pironkova in the quarterfinals at Wimbledon. But instead of thwacking errors and a look of confusion, Venus was all smiles and tennis knowledge in the clinic, which was hosted by the British TV personality (and former player) Annabel Croft.

Venus, who is the no. 3 seed at the US Open and one of the favorites though she hasn’t been on tour in two months, talked fitness, forehands and gave plenty of tennis tips from her 26 years of experience on the court. The event was hosted by Ralph Lauren and Mercedes Benz, based on RL’s homepage for viewers to log in and watch live while Venus answered questions relayed by Croft. (Watch a full replay of the clinic here or click on the image after the jump.)

“It’s good for me to remember the basics when I’m about to play a big tournament,” Venus said, referring to the Open. Venus partnered with Ralph Lauren in the design of the dress she wore, a white number emblazoned with the logo of Eleven, Venus’s clothing line.

Guests were greeted with sweet mint tea, pistachio ice cream sandwiches and caramelized popcorn on the upper deck at Randall’s Island, which hosts the New York Sportimes during the World Team Tennis seasons. Male models clad in red Ralph Lauren polos dished out the goods as Venus strode through the crowd on her way to hair and make up (this was a live, online clinic, after all).

The clinic was a part of a myriad of events happening in New York this week, which all lead up to the big show at Flushing Meadows starting on Monday.

Events have been held every day this week and are hosted by a variety of brands that associate themselves with the Open, like Ralph Lauren, which supplies apparel for ball persons, line judges and chair umpires during the tournament.

Earlier in the week, Evian hosted an event celebrating youth in which Maria Sharapova was present, and parties were put on by Nike (where Serena Williams was in attendance, her controversial boot in tow) and Babolat, the racket maker, which featured one of its stars, Andy Roddick. adidas had stars Andy Murray, Ana Ivanovic, Jo-Wilfried Tsonga and Justine Henin in downtown Manhattan Friday night to cut the birthday cake of the Barricade shoe, which turned 10 this year.

While Venus was busy instructing, defending champion Kim Clijsters was the guest star for the US Open draw ceremony inside a media room at Arthur Ashe Stadium. The ceremony has become something of a March Madness-themed event for the USTA, which reveals the draws (brackets) and TV analysts break them down in a one-hour special.

Over the weekend, parties will be hosted by Dunlop and the USTA itself, which is highlighted by the Arthur Ashe Kid’s Day that will be attended by the likes of Rafael Nadal and Roger Federer, not to mention kid-famous pop stars Demi Novato and the Jonas Brothers.

“Obviously the US Open is most desirable for Maria’s sponsors,” said Sharapova’s agent, Max Eisenbud at a Cole Haan event Thursday night at the New Museum in the Lower East Side. “The sponsors get one hour, which always has to be in the evenings since she’s doing something during the day. She has practice and treatment, so we’re lucky to have these partners to be flexible with us.”

But for the players, striking a balance between living the New York life for a week and preparing for the year’s final slam can be a delicate situation.

“You know, balance with practice for the event,” Venus concluded. “It’s fun to have opportunities like this.”

Eisenbud agrees, but thinks that only a few players – Sharapova and Venus included – have to deal with such a crazy pre-Slam schedule.

“When you become that successful, it’s part of it,” he said. “I don’t know if it’s a good or a bad, whether or not it helps the players take their minds off the court or what. But only a handful of them actually have to deal with it.”

Click on the image to watch the full Venus clinic, or select exactly what you want to see via the options once on the RL page.


25Aug

Oudin knows the camera (phones) will be turned on her over the next two weeks. “Crazy things happen in NYC.” (TSF photo)

Brand Oudin is making its biggest push in New York this week, one year after Melanie Oudin wowed the New York crowds and captured the nation’s attention with her eye-popping upsets. Oudin is part of campaigns with adidas, American Express and Virgin Mobile in and around NYC to promote the Open (and said products), even though the American teen is a dismal 3-11 on tour since May.

The web was buzzing earlier this week with the announcement that Oudin would wear customized adidas shoes, this year with the word “Courage” emblazoned on them. Last year, her “Believe” shoes were a US Open obsession, spawning what many called “Melanie Mania” and setting Oudin up for commercial success with deals with companies like Virgin Mobile. The Women Who Serve blog said if it were really up to Oudin she might have wanted to chose “Forget” to go on her shoes this year… as in forget last year’s Open.

But if Oudin wants to Oops! Do it again, she’ll have to do all those things: have courage, believe in herself and forget. The New York media will be shameless in the coverage and glamorization of Oudin in her return to New York, even the girl has obviously worked hard in the gym (check the adidas link… those biceps!) but hasn’t seen results on the court. Can’t we all just leave her alone? C Note thinks that’ll help, too.

After the cut: ad shots from Oudin’s adidas customized shoe and the American Express video.

No photoshoppin’ required: Oudin’s biceps are a-poppin’! Too bad her game isn’t. Below, click the image to watch the American Express video.

(adidas and amex screengrabs via respective web sites)